GardX appointed to deliver a manufacturer-backed retailer programme for Chery International UK, comprising the OMODA, JAECOO, CHERY, and LEPAS brands.
GardX has been appointed as Chery International UK’s vehicle protection partner, supporting the Group’s rapidly expanding UK retailer network, which now includes more than 140 OMODA&JAECOO retailers, 90+ CHERY retailers and a further 30 LEPAS dealerships.
The partnership will see GardX deliver a comprehensive manufacturer-backed retailer programme, combining award-winning vehicle protection products, dedicated account management, retailer development, marketing support and digital enablement across the Group’s rapidly expanding UK network.
GardX was selected by Chery International UK for its established product range, OEM experience and strong track record in retailer support.
Working with many of the UK’s leading automotive manufacturers and retailer groups, GardX delivers vehicle protection programmes supported by dedicated account management, field teams, training, marketing resources and digital tools.
The new programme will bring this support to Chery International UK’s growing retailer network, helping retailers maximise the vehicle protection opportunity while providing a consistent experience for customers across the Group’s brands.
Victor Zhang, Deputy CEO of Chery International UK, said: “As we continue our sustained expansion across the UK, it is essential that our retailer partners have access to programmes that deliver genuine value for both their business and their customers.
“Following a comprehensive evaluation process, GardX demonstrated an outstanding combination of product quality, industry expertise and retailer support. Their approach goes far beyond vehicle protection, providing our network with dedicated account management, marketing support, digital capabilities and the experience needed to help our retailers succeed.
“This programme has been designed to create a consistent, premium ownership experience across all of our brands while supporting retailer profitability and customer satisfaction. I encourage every OMODA, JAECOO, CHERY, and LEPAS retailer to engage with the GardX team and take full advantage of everything this programme has to offer as we continue building one of the UK’s fastest-growing automotive groups.”
Billy Coutin, CEO of GardX Group, added: “Being selected by Chery International UK is a defining milestone for GardX and a tremendous endorsement of our products, our people and the retailer support model we’ve built over the past two decades.
“What made this opportunity different was that Chery International UK wasn’t simply looking for a protection supplier; they were looking for a strategic growth partner capable of building a best-in-class retailer programme. That’s exactly what we are excited to deliver.
“Together, we will support retailers with award-winning products, exceptional account management, digital enablement and continuous commercial support, helping them maximise every customer opportunity while delivering an ownership experience that reflects the ambition of one of the world’s fastest-growing automotive groups.”
Chery International UK includes OMODA&JAECOO UK, which has a 5.7% market share*, CHERY UK with a 2.0% market share* and from 1 September, will include LEPAS UK. As the Group continues its UK expansion, the partnership with GardX establishes a scalable retailer programme designed to support long-term network growth, strengthen retailer performance and deliver a consistent, premium ownership experience across its entire UK retailer network.
* SMMT, smmt.co.uk/vehicle-data/car-registrations – July figures
Chery International UK retailers who would like to learn more about the new GardX Vehicle Protection Programme can contact the team at chery.international.uk@gardxgroup.com.
About Chery International UK
Chery International UK is the UK entity of Chery International, the global automotive business of Chery Holding Group and the largest exporter of passenger cars from China for 23 consecutive years. Entering the UK market with OMODA in 2024, followed by JAECOO in January 2025, CHERY in August 2025 and, most recently, LEPAS in Summer 2026, Chery International UK has introduced a multi-brand strategy designed to meet the evolving needs of British consumers. The portfolio combines advanced technology, electrified powertrains and high-value product offerings across multiple market segments.
Chery International UK oversees the introduction and development of its core brands, including brand house OMODA&JAECOO, and CHERY, all of which have been tailored to the UK and European markets. Together, these brands combine cutting-edge design, intelligent in-car technologies and utilise award-winning proprietary powertrains like the popular hybrid and plug-in hybrid systems, supporting the transition towards more sustainable mobility.
Backed by a global footprint spanning 120+ countries and regions, more than 2,000 dealer partners, eight global R&D centres and 36 production bases, globally, Chery International delivers a fully integrated approach to vehicle development, with all core technologies engineered and manufactured in-house. This includes proprietary electrified powertrains such as the original Super Hybrid System (SHS) and CHERY branded CHERY Super Hybrid (CSH), designed to balance efficiency, performance and real-world usability.
Chery Holding Group continues to grow at pace on the global stage, rising 152 places to 233rd in the Fortune Global 500 (2025), with reported revenues of $39.1 billion in 2024. This scale and investment underpin Chery International UK’s long-term commitment to the market, with a focus on localisation, retailer network development and delivering a high-quality customer experience.
With a rapidly expanding product portfolio and growing national retail presence, Chery International UK is establishing itself as one of the fastest-rising automotive groups in the UK market.