Two senior appointments reflect surging market appetite for AI-driven engagement platforms across automotive retail and OEM networks.
GardX Engage, the digital innovation arm of GardX Group, has announced two strategic hires as the business accelerates growth in response to unprecedented demand for digital, AI, and video-based customer engagement tools.
Gordon Inglis joins as Head of Sales – GardX Engage, bringing extensive leadership experience across automotive retail, digital solutions, and remarketing. He has held senior commercial roles at several high-profile businesses and will focus on driving new business, scaling our commercial proposition, and strengthening GardX Engage’s presence in the fast-evolving AI and digital engagement space.
Joining him is Peter Francis, appointed Sales Manager – GardX Engage. With a strong track record on both the dealer and supplier side, Peter brings valuable frontline sales experience and deep sector knowledge to support our next phase of growth.
These appointments reflect GardX Engages’ commitment to innovation and its growing investment in next-generation customer engagement technologies. Dealer groups and OEMs are increasingly prioritising efficiency, conversion, and profitability through advanced digital tools, and demand for AI-driven solutions is scaling rapidly.
GardX Engage is at the forefront of this transformation. As the official UK distributor for Impel, a global leader in AI-powered digital engagement, and the global distributor of XccelerAIte.ai, an advanced AI automation suite of products, the company delivers powerful, data-driven platforms designed to transform the automotive retail experience.
Taking a consultative, problem-first approach, GardX Engage works closely with clients to diagnose their specific business needs and align the right solution, whether from its market-leading portfolio or via its in-house innovation lab, which develops and incubates custom technologies. This makes GardX Engage the ideal digital transformation partner for OEMs and dealer groups looking to unlock profitability and gain a competitive edge.
Dylan Haskell, Chief Revenue Officer, GardX Group said, “These appointments are a strategic response to the incredible market demand we’re seeing for intelligent, scalable digital solutions.
Dealer groups and OEMs are under increasing pressure to deliver more personalised, efficient, and measurable customer journeys, and AI-led platforms are becoming mission-critical in meeting these expectations. Gordon and Peter bring a rare blend of commercial acumen, digital expertise, and industry understanding that will be instrumental in helping us scale our offering and deliver exceptional value to our partners.
With our expanding solution suite, including Impel and XccelerAIte.ai and our innovation lab driving constant evolution, we are in a unique position to be more than just a supplier. We are a true digital transformation partner for the automotive industry, and these appointments significantly strengthen our ability to support clients on that journey.”
About GardX Engage
GardX Engage is the digital arm of GardX Group, offering a market-leading suite of AI-powered digital engagement and automation tools for the global automotive industry. As the official UK distributor of Impel and global distributor of XccelerAIte.ai, GardX Engage empowers OEMs and dealer groups to improve efficiency, increase conversions, and drive sustainable profitability through innovative digital transformation.